Whether you work in tech or a more traditional field, the ideas and methodologies in this book make you really think about the company you work for or one you’ve been thinking of launching. For me, this was really insightful. I will be joining a Growth Marketing team soon, and because my role will be heavily focused on this exact process it gave me plenty of interesting ideas. One that really resonated was thinking about how analytics are at the core of every decision that needs to be made. Whether it be surveys or full funnel dashboards there is so much to learn about how your current users behave within your product experience. Since college I have been working predominantly on the new customer acquisition side, but the book makes a strong point in that your data analysis could reveal so many opportunities for growth that are much cheaper to implement than a new digital marketing campaign. This type of thinking was a welcome change and was honestly exciting to read about. The notion of being customer-first gets thrown around a lot, but this is the first book I’ve read that actually gives you step by step experiments to get more in touch with them. If you work in tech or are just interested in learning about these explosive companies this is the book for you.