I was on a business book kick back in college. Honestly, I never read a single text book. Maybe a few chapters here or there that had truly novel content in them. I found that if I identified topics both for business and pleasure I could learn more about the world from my own reading agenda. Whether it be emotional intelligence from fictional characters, or business concepts I felt that not being tethered to a curriculum jived more with how I can maximize my learning. My favorite quote is from Mark Twain, “Don’t let schooling get in the way of your education.” The Lean Startup was one of the books I picked up to learn more about startup culture and why some win and others lose. As a consumer first I agreed with a lot of the content here because it really emphasizes a feedback loop between product development and the consumers who use it. I think this allows for a productive give and take and amplifies the relationship between product and marketing which is a sweet spot that I have always found fascinating. To learn more about this way of thinking check out this interesting read from Eric Ries.